{"id":423854,"date":"2026-08-21T00:32:53","date_gmt":"2026-08-20T16:32:53","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=423854"},"modified":"2026-08-24T12:20:34","modified_gmt":"2026-08-24T04:20:34","slug":"macau-fashion-industry-in-the-21st-century-a-global-studies-perspective-on-asia-europe-cultural-exchange-2","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/macau-fashion-industry-in-the-21st-century-a-global-studies-perspective-on-asia-europe-cultural-exchange-2\/","title":{"rendered":"MACAU FASHION INDUSTRY IN THE 21ST CENTURY: A GLOBAL STUDIES PERSPECTIVE ON ASIA-EUROPE CULTURAL EXCHANGE"},"content":{"rendered":"<p>MACAU IS A DYNAMIC CITY WITH A UNIQUE BLEND OF EASTERN AND WESTERN CULTURES, WHICH HAS BECOME A WELL-KNOWN TRAVEL DESTINATION. MACAU IS NOT ONLY HOME TO THE CASINOS, BUT ALSO A SHOPPING PARADISE, WHERE WE CAN FIND INTERNATIONAL LUXURY BRANDS AND LOCAL DESIGNER BRANDS. THE LOCAL FASHION INDUSTRY HAS A STRONG FOLLOWER BASE, TAKING A DIFFERENT ROUTE THAN THAT OF THE TEXTILE AND GARMENT INDUSTRY IN THE 1980S. NOWADAYS, THE LOCAL FASHION INDUSTRY IS NOT ONLY FOCUSED ON PRODUCTION, BUT MORE ON THE DESIGN AND CREATIVITY. MACAU IS A CITY ROOTED IN THE CASINO INDUSTRY, HAVING SHIFTED FROM AN INDUSTRIAL ECONOMY INTO A SERVICE-BASED ONE. THIS STUDY AIMS TO ASSESS THE RELATIONS BETWEEN ASIA AND EUROPE WITH REGARD TO THEIR IMPACT ON THE CREATIVE PROCESS OF LOCAL FASHION DESIGNERS, TO UNDERSTAND HOW LOCAL DESIGNERS BALANCE BETWEEN MARKET, CREATIVITY AND AESTHETICS. ALSO, IT IS IMPORTANT TO UNDERSTAND HOW MACAU GOVERNMENT SUPPORTS LOCAL BRANDS SUCH AS: \u201cMADE IN MACAU\u201d. IN ORDER TO ACCOMPLISH OUR GOAL, SEVERAL ACADEMIC AREAS WILL BE ADDRESSED, SUCH AS FASHION DESIGN AND THE CULTURAL AND CREATIVE INDUSTRIES IN THEIR BROAD SENSE, (AESTHETICS, HISTORY, CREATIVITY, IDENTITY, ECONOMY, ERGONOMICS, COGNITION, AND SOCIAL VALUE). A MIX OF QUANTITATIVE AND QUALITATIVE METHODS HAVE BEEN USED, INCLUDING QUESTIONNAIRES, OPEN-ENDED INTERVIEWS, CASE-STUDY RESEARCH, ETHNOGRAPHIC METHODS, HISTORICAL RESEARCH AND VISUAL METHODOLOGIES. IN THE FOLLOWING CHAPTERS, THIS STUDIES WILL DESCRIBE MAINLY THE MACAU FASHION INDUSTRY IN A GLOBALIZED ERA AND THE MULTICULTURALISM\u2019S INFLUENCE ON THE LOCAL FASHION DESIGNER\u2019S COLLECTIONS<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-423854","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-global-studies","tnc_tax_19818-english","tnc_tax_19765-imon-sharif-shams","tnc_tax_19765-zuev-denis","tnc_tax_19716-faculty-of-art-and-humanities-2","tnc_tax_19659-master-thesis","tnc_tax_19651-doctoral"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":0,"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 5 \u5929 ago","modified":"Updated 1 \u5929 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:32 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:20 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/global-studies\/\" class=\"advgb-post-tax-term\">GLOBAL STUDIES<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">GLOBAL STUDIES<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/supervisor\/imon-sharif-shams\/\" class=\"advgb-post-tax-term\">IMON, SHARIF SHAMS<\/a>","<a href=\"https:\/\/library.usj.edu.mo\/zh\/supervisor\/zuev-denis\/\" class=\"advgb-post-tax-term\">ZUEV, DENIS<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">IMON, SHARIF SHAMS<\/span>","<span class=\"advgb-post-tax-term\">ZUEV, DENIS<\/span>"],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-art-and-humanities-2\/\" class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">Thesis &amp; Dissertation<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Thesis &amp; Dissertation<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/doctoral\/\" class=\"advgb-post-tax-term\">DOCTORAL<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">DOCTORAL<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/423854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=423854"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/423854\/revisions"}],"predecessor-version":[{"id":433612,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/423854\/revisions\/433612"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=423854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}