{"id":424091,"date":"2026-08-21T00:36:55","date_gmt":"2026-08-20T16:36:55","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424091"},"modified":"2026-08-24T12:20:04","modified_gmt":"2026-08-24T04:20:04","slug":"the-perception-of-skirt-wearing-and-masculinity-in-contemporary-society-a-case-study-in-sao-paulo-brazil-and-shanghai-china","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/the-perception-of-skirt-wearing-and-masculinity-in-contemporary-society-a-case-study-in-sao-paulo-brazil-and-shanghai-china\/","title":{"rendered":"THE PERCEPTION OF SKIRT WEARING AND MASCULINITY IN CONTEMPORARY SOCIETY: A CASE STUDY IN S\u00c3O PAULO, BRAZIL AND SHANGHAI, CHINA"},"content":{"rendered":"<p>THIS DISSERTATION EXAMINES CONSUMERS&#8217; PERCEPTIONS OF FOOD INFLUENCER CONTENT ON INSTAGRAM AND THE RELATIONSHIP BETWEEN EXPOSURE TO FOOD INFLUENCER REVIEWS AND CONSUMERS&#8217; INTENTION TO VISIT RESTAURANTS IN MACAU. A MIXED-METHOD RESEARCH DESIGN WAS EMPLOYED, COMBINING QUANTITATIVE SURVEY DATA FROM 301 RESPONSES WITH QUALITATIVE INSIGHTS FROM ONE FOCUS GROUP SESSION INVOLVING SIX PARTICIPANTS. THE FINDINGS SUGGEST THAT CONSUMERS FIND FOOD INFLUENCER CONTENT ENTERTAINING AND INSPIRING FOR DINING OUT AND EXPLORING NEW CULINARY EXPERIENCES, BUT THEY EXPRESS CONCERNS OVER ITS CREDIBILITY. WHILE FOOD INFLUENCER CONTENT HAS A GOOD EXPOSURE TO CONSUMERS, IT HAS A MODERATE IMPACT ON CONSUMERS\u2019 RESTAURANT CHOICES, WITH VARIOUS FACTORS AFFECTING THE RELATIONSHIP. THE RESULTS HIGHLIGHT THE IMPORTANCE OF PERCEIVED TRUSTWORTHINESS AND ENJOYABILITY OF FOOD INFLUENCER CONTENT, THE VISUAL APPEAL OF FOOD AND RESTAURANT ENVIRONMENTS IN PHOTOS, AND PERSONAL RELATIONSHIPS IN SHAPING MACAU CONSUMERS&#8217; VISIT INTENTION TO RESTAURANTS. THE FINDINGS CAN SERVE AS A BASIS FOR FUTURE RESEARCH ON CREDIBILITY PERCEPTIONS OF FOOD INFLUENCERS, THE ENJOYABILITY OF INFLUENCER CONTENT, AND THE VISUAL APPEAL OF FOOD AND RESTAURANT ENVIRONMENTS ON INSTAGRAM. PRACTICALLY, FOOD INFLUENCERS SHOULD PRIORITIZE TRANSPARENCY, AUTHENTICITY, APPEALING PHOTOS, ENGAGING CAPTIONS, AND LEVERAGE THE ROLE OF PERSONAL RELATIONSHIPS TO INCREASE THEIR IMPACT ON CONSUMERS&#8217; RESTAURANT CHOICES<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424091","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-communication-and-media","tnc_tax_19818-english","tnc_tax_19716-faculty-of-art-and-humanities-2","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":0,"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 2 \u9031 ago","modified":"Updated 1 \u9031 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:36 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:20 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/communication-and-media\/\" class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-art-and-humanities-2\/\" class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424091"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424091\/revisions"}],"predecessor-version":[{"id":433294,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424091\/revisions\/433294"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}