{"id":424118,"date":"2026-08-21T00:36:58","date_gmt":"2026-08-20T16:36:58","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424118"},"modified":"2026-08-24T12:19:58","modified_gmt":"2026-08-24T04:19:58","slug":"anti-shark-fin-awareness-efforts-in-the-macao-sar-public-perception-communication-strategies-and-future-trends","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/anti-shark-fin-awareness-efforts-in-the-macao-sar-public-perception-communication-strategies-and-future-trends\/","title":{"rendered":"ANTI-SHARK FIN AWARENESS EFFORTS IN THE MACAO SAR: PUBLIC PERCEPTION, COMMUNICATION STRATEGIES AND FUTURE TRENDS"},"content":{"rendered":"<p>PRESERVING AND PROMOTING MACANESE CUISINE IS CRUCIAL FOR SAFEGUARDING MACAO&#8217;S CULTURAL IDENTITY. THIS PAPER DELVES INTO HOW WE CAN USE VISUAL REPRESENTATION AS A STRATEGIC TOOL TO RAISE AWARENESS AND FOSTER APPRECIATION FOR THIS UNIQUE CULINARY HERITAGE. THIS DISSERTATION EXPLORES HOW VISUAL IDENTITY CAN PLAY A KEY ROLE IN PRESERVING AND CELEBRATING MACANESE CUISINE. THIS RESEARCH TAKES A COMPREHENSIVE APPROACH, BLENDING SURVEY DATA FROM MACAU RESIDENTS, INTERVIEWS WITH CULINARY EXPERTS, AND A THOROUGH LITERATURE REVIEW. OUR FINDINGS SHOW THAT WHILE THERE IS A STRONG RECOGNITION OF MACANESE CUISINE AMONG LOCALS, THERE IS ALSO A CLEAR NEED FOR MORE ENGAGING AND WIDESPREAD VISUAL REPRESENTATIONS TO BOOST ITS APPEAL, ESPECIALLY AMONG YOUNGER GENERATIONS AND INTERNATIONAL AUDIENCES. THE DISSERTATION ARGUES THAT DEVELOPING A UNIQUE VISUAL IDENTITY\u2014THROUGH ELEMENTS LIKE COLOUR SCHEMES, LOGOS, AND IMAGERY\u2014CAN GREATLY INFLUENCE HOW MACANESE CUISINE IS PERCEIVED AND ENJOYED. WE ALSO INVESTIGATE HOW MODERN MARKETING TECHNIQUES, PARTICULARLY THROUGH SOCIAL MEDIA AND DIGITAL PLATFORMS, CAN EFFECTIVELY HIGHLIGHT MACANESE DISHES&#8217; DISTINCT FLAVOURS, CULTURAL SIGNIFICANCE, AND PREPARATION METHODS. BY BLENDING TRADITIONAL AND CONTEMPORARY PROMOTIONAL STRATEGIES, THE RESEARCH ADVOCATES FOR A DYNAMIC APPROACH TO ENGAGING A BROADER AUDIENCE AND ENSURING THIS VIBRANT CULINARY TRADITION THRIVES. KEYWORDS: MACANESE CUISINE, CULTURAL IDENTITY, VISUAL IDENTITY, VISUAL CULTURE, PROMOTION, PRESERVATION, SOCIAL MEDIA.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424118","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-communication-and-media","tnc_tax_19818-english","tnc_tax_19716-faculty-of-art-and-humanities-2","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 2 \u9031 ago","modified":"Updated 1 \u9031 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:36 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:19 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/communication-and-media\/\" class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-art-and-humanities-2\/\" class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424118"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424118\/revisions"}],"predecessor-version":[{"id":433240,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424118\/revisions\/433240"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}