{"id":424121,"date":"2026-08-21T00:36:58","date_gmt":"2026-08-20T16:36:58","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424121"},"modified":"2026-08-24T12:19:58","modified_gmt":"2026-08-24T04:19:58","slug":"promotion-of-art-accessibility-service-for-the-public-on-facebook-analysis-strategic-communication-case-study-of-%e6%89%8b%e8%97%9d-shuyi","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/promotion-of-art-accessibility-service-for-the-public-on-facebook-analysis-strategic-communication-case-study-of-%e6%89%8b%e8%97%9d-shuyi\/","title":{"rendered":"PROMOTION OF ART ACCESSIBILITY SERVICE FOR THE PUBLIC ON FACEBOOK. ANALYSIS STRATEGIC COMMUNICATION: CASE STUDY OF \u624b\u85dd SHUYI"},"content":{"rendered":"<p>IT IS A CHALLENGING TOPIC SINCE JAZZ MUSIC IS NOT POPULAR IN MACAU. I THOUGHT IT WOULD BE HARD TO FIND JAZZ MUSICIANS AT FIRST, BUT THANKS TO MACAU JAZZ CLUB AND MACAU JAZZ PROMOTION ASSOCIATION AS THEY HELPED ME A LOT AND INTRODUCED MUSICIANS TO ME. THIS RESEARCH ENABLES ME TO LEARN MORE ABOUT MACAU\u2019S JAZZ MUSIC. I FOUND THERE ARE JAZZ MUSICIANS IN MACAU. THEY LIKE JAZZ MUSIC AND LEARN HOW TO PLAY IT, THEN THEY TEACH IT SO THAT MORE PEOPLE CAN PLAY JAZZ MUSIC. IN MY SURVEY, 332 RESPONDENTS TOLD ME HOW MACAU PEOPLE KNOW ABOUT JAZZ MUSIC. THEY SUGGESTED THAT JAZZ MUSIC SHOULD BE WIDELY PROMOTED IN MACAU AND LET MORE MACAU PEOPLE KNOW ABOUT IT. JAZZ MUSICIANS IN MACAU MAKE GREAT EFFORT TO PERFORM JAZZ MUSIC AND THEY ALSO GO AROUND THE WORLD TO SHOW THEIR TALENTS. THE MACAU SAR GOVERNMENT SHOULD PROVIDE MORE VENUES FOR JAZZ MUSICIANS TO PERFORM JAZZ MUSIC AND INCREASE INVESTMENT IN JAZZ MUSIC, THUS ENABLING JAZZ MUSIC TO BE MORE POPULAR IN MACAU. IT&#8217;S DIFFICULT TO FIND INFORMATION ON THIS TOPIC; EVEN BOOKS DISCUSSING THE HISTORY OF MUSIC IN HONG KONG AND MACAU DO NOT MENTION JAZZ MUSIC. THEREFORE, I HOPE THAT EXPERTS IN JAZZ MUSIC CAN PROVIDE MORE INFORMATION ABOUT THE HISTORY OF JAZZ MUSIC IN MACAU IN THE FUTURE.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424121","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-communication-and-media","tnc_tax_19818-english","tnc_tax_19716-faculty-of-art-and-humanities-2","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 2 \u9031 ago","modified":"Updated 1 \u9031 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:36 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:19 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/communication-and-media\/\" class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-art-and-humanities-2\/\" class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424121"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424121\/revisions"}],"predecessor-version":[{"id":433234,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424121\/revisions\/433234"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}