{"id":424122,"date":"2026-08-21T00:36:58","date_gmt":"2026-08-20T16:36:58","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424122"},"modified":"2026-08-24T12:19:58","modified_gmt":"2026-08-24T04:19:58","slug":"exploring-facebooks-contribution-to-interaction-of-macaus-digital-news-ecosystem-with-local-residents","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/exploring-facebooks-contribution-to-interaction-of-macaus-digital-news-ecosystem-with-local-residents\/","title":{"rendered":"EXPLORING FACEBOOK\u2019S CONTRIBUTION TO INTERACTION OF MACAU\u2019S DIGITAL NEWS ECOSYSTEM WITH LOCAL RESIDENTS"},"content":{"rendered":"<p>THIS RESEARCH FOCUSES ON THE COOPERATION BETWEEN A MACAU-BASED SMALL AND MEDIUM ENTERPRISE (SHUYI SIGN LANGUAGE EDUCATION STUDIO), A LOCAL THEATRE GROUP, AND A LOCAL POLITICAL COMMITTEE. THE COOPERATION AIMED TO BOOST PUBLIC AWARENESS OF SIGN LANGUAGE EDUCATION AND CULTURAL ACCESSIBILITY THROUGH ARTS-BASED PROJECTS. DRAWING ON A COMMUNICATION STRATEGY MODEL SUITABLE FOR SHUYI AND INTEGRATING INSIGHTS FROM SCHOLAR CARMEN ZITA MONEREO\u2019S RESEARCH ON COOPERATION BETWEEN ENTERPRISES AND CULTURAL INSTITUTIONS, THE PARTNERSHIP UTILIZED FACEBOOK FOR PROMOTION TO ESTABLISH A STRUCTURED COMMUNICATION MECHANISM WITH CLEARLY DEFINED ROLES. OBSERVATIONS OF SHUYI AND ITS PARTNERS SUPPORT THE DEVELOPMENT OF A &#8220;&#8221;MUTUALLY BENEFICIAL PARTNERSHIP&#8221;&#8221; MODEL. THE RESEARCH EXAMINES THE MUTUAL BENEFITS DERIVED FROM THE COLLABORATION AMONG THE THREE PARTIES. A MIXED-METHODS APPROACH WAS EMPLOYED, INCORPORATING SEMISTRUCTURED INTERVIEWS AND SECONDARY DATA ANALYSIS. THE FINDINGS DEMONSTRATE THAT SHUYI ACHIEVED MEASURABLE SUCCESS THROUGH THE IMPLEMENTATION OF THE &#8220;&#8221;MUTUALLY BENEFICIAL PARTNERSHIP&#8221;&#8221; MODEL ON FACEBOOK. FURTHERMORE, THE RESEARCH IDENTIFIES RISKS ASSOCIATED WITH A CONSTRAINED MARKET AND INCONSISTENT POLICY OR FINANCIAL SUPPORT FOR JOINT INITIATIVES.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424122","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-communication-and-media","tnc_tax_19818-english","tnc_tax_19716-faculty-of-art-and-humanities-2","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 2 \u9031 ago","modified":"Updated 1 \u9031 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:36 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:19 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/communication-and-media\/\" class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-art-and-humanities-2\/\" class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424122"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424122\/revisions"}],"predecessor-version":[{"id":433232,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424122\/revisions\/433232"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}