{"id":424123,"date":"2026-08-21T00:36:58","date_gmt":"2026-08-20T16:36:58","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424123"},"modified":"2026-08-24T12:19:57","modified_gmt":"2026-08-24T04:19:57","slug":"from-cultural-heritage-to-competitive-advantage-developing-communication-strategies-for-macaos-local-physical-fashion-stores","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/from-cultural-heritage-to-competitive-advantage-developing-communication-strategies-for-macaos-local-physical-fashion-stores\/","title":{"rendered":"FROM CULTURAL HERITAGE TO COMPETITIVE ADVANTAGE: DEVELOPING COMMUNICATION STRATEGIES FOR MACAO\u2019S LOCAL PHYSICAL FASHION STORES"},"content":{"rendered":"<p>WITH THE RISE OF DIGITAL TECHNOLOGY AND THE POPULARITY OF SOCIAL MEDIA PLATFORMS, FACEBOOK HAS ASSUMED A SIGNIFICANT ROLE IN THE DISSEMINATION OF JOURNALISTIC CONTENT, ENGAGING WITH DIVERSE AUDIENCES AND ENABLING SWIFT INFORMATION DISTRIBUTION ACROSS DIGITAL CHANNELS. THIS STUDY AIMS TO INVESTIGATE MACAU\u2019S NEWS SECTOR\u2019S DIGITAL STRATEGY AND THE REASON FOR USING FACEBOOK AS ONE OF THE PRIMARY DIGITAL CHANNELS TO DISSEMINATE NEWS CONTENT. THIS RESEARCH WILL USE A QUESTIONNAIRE SURVEY TO GATHER THE POINTS OF VIEW OF MACAU RESIDENTS AND EXAMINE THE ROLE OF FACEBOOK AS A MAJOR DIGITAL PLATFORM FOR ACCESSING NEWS CONTENT. FURTHERMORE, THE STUDY WILL INTERVIEW NEWS PRACTITIONERS TO EXPLORE THE CHALLENGES, IMPACT AND OPPORTUNITIES THAT ARISE WITH THE USE OF FACEBOOK, AND HOW FACEBOOK INFLUENCES MACAU\u2019S DIGITAL NEWS ECOSYSTEM. ADDITIONALLY, THE RESEARCH WILL EXPLORE THE ETHICAL CHALLENGES THAT COME ALONG WITH FACEBOOK USAGE, CONSIDERING ISSUES SUCH AS ALGORITHMIC BIASES AND THE SPREAD OF MISINFORMATION.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424123","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-communication-and-media","tnc_tax_19818-english","tnc_tax_19716-faculty-of-art-and-humanities-2","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 2 \u9031 ago","modified":"Updated 1 \u9031 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:36 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:19 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/communication-and-media\/\" class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">COMMUNICATION AND MEDIA<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-art-and-humanities-2\/\" class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF ART AND HUMANITIES<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424123"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424123\/revisions"}],"predecessor-version":[{"id":433230,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424123\/revisions\/433230"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}