{"id":424693,"date":"2026-08-21T00:37:51","date_gmt":"2026-08-20T16:37:51","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424693"},"modified":"2026-08-24T12:18:09","modified_gmt":"2026-08-24T04:18:09","slug":"the-attractiveness-of-taobao-why-do-people-always-come-back-despite-negative-feedback","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/the-attractiveness-of-taobao-why-do-people-always-come-back-despite-negative-feedback\/","title":{"rendered":"THE ATTRACTIVENESS OF TAOBAO: WHY DO PEOPLE ALWAYS COME BACK DESPITE NEGATIVE FEEDBACK"},"content":{"rendered":"<p>STARBUCKS CORPORATION (HEREINAFTER \u201cSTARBUCKS\u201d OR \u201cTHE COMPANY\u201d) IS A WORLDWIDE COFFEE RETAILER, WHICH OPERATES OVER 33,000 STORES LOCATED IN OVER 83 COUNTRIES NOWADAYS.\u00a0 THE PURPOSE OF THE STUDY IS TO ESTIMATE STARBUCKS\u2019 INTRINSIC VALUE AS OF DECEMBER 31, 2021 AND IDENTIFY WHETHER THE COMPANY WAS OVERVALUED OR UNDERVALUED. SEVERAL ANALYSES GIVE INVESTORS AND SHAREHOLDERS AN INSIGHT INTO HOW THE COMPANY MAY DEVELOP OR IDENTIFY THE ABILITY TO GENERATE POSITIVE RETURNS FROM INVESTING IN STARBUCKS.\u00a0 THIS STUDY IS MAINLY SEPARATED INTO TWO ASPECTS. THE FIRST PART SPECIFICALLY DISCUSSES THE COMPANY OVERVIEW, INDUSTRY ANALYSIS, AND ECONOMIC OUTLOOK, WHICH INCLUDES SWOT ANALYSIS, PESTEL ANALYSIS, PORTER&#8217;S FIVE FORCES ANALYSIS, AND VALUE CHAIN ANALYSIS TO IDENTIFY EXTERNAL AND INTERNAL FACTORS THAT MAY INFLUENCE THE COMPANY. THE SECOND PART FOCUSES ON FINANCIAL ANALYZES, INCLUDING BOTH HISTORICAL AND FORECASTED FINANCIAL STATEMENT. THREE VALUATION MODELS AND A SENSITIVE ANALYSIS ARE APPLIED TO UNDERSTAND THE COMPANY\u2019S FINANCIAL CONDITIONS AND PERFORMANCE. STARBUCKS\u2019 INTRINSIC VALUE IS DERIVED FROM THE THREE DISCOUNTED CASH FLOW MODELS, INDICATING THE MARKET OVERVALUED THE COMPANY\u2019S STOCK PRICE AS OF DECEMBER 31, 2021. FINALLY, INVESTORS AND SHAREHOLDERS CAN UNDERSTAND MORE ABOUT STARBUCKS\u2019 CAPITAL STRUCTURE, FINANCIAL HIGHLIGHTS, AND INTRINSIC VALUE, BECAUSE THIS SET OF INFORMATION IS CRITICAL FOR EXISTING INVESTORS AND POTENTIAL INVESTORS TO MAKE INVESTMENT DECISIONS<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424693","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-business-administration","tnc_tax_19818-english","tnc_tax_19716-faculty-of-business-and-law","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 2 \u9031 ago","modified":"Updated 1 \u9031 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:37 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:18 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/business-administration\/\" class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-business-and-law\/\" class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424693"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424693\/revisions"}],"predecessor-version":[{"id":432098,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424693\/revisions\/432098"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}