{"id":424704,"date":"2026-08-21T00:37:52","date_gmt":"2026-08-20T16:37:52","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424704"},"modified":"2026-08-24T12:18:07","modified_gmt":"2026-08-24T04:18:07","slug":"financial-valuation-of-walt-disney","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/financial-valuation-of-walt-disney\/","title":{"rendered":"FINANCIAL VALUATION OF WALT DISNEY"},"content":{"rendered":"<p>THIS DISSERTATION FOCUSED ON THE CONSUMERS\u2019 CONSUMPTION BEHAVIOR IN MACAU FLOWER RETAILERS. IT REVEALED WHAT FACTORS AFFECT CONSUMERS\u2019 CHOICE OF FLOWER SHOPS DURING PURCHASE. ALSO, WHAT CONTRIBUTES TO THE CUSTOMERS\u2019 LOYALTY TOWARDS A FLOWER RETAILER BY HAVING INTERVIEWS WITH THE FEMALE TARGET GROUPS AGED BETWEEN 20 TO 50 WHO WORK IN THE OFFICE. THIS STUDY IS IMPORTANT TO THE FLOWER BUSINESS OWNER BECAUSE THE RESULT CAN ALLOW THEM TO UNDERSTAND THE THOUGHTS AND FEELINGS OF THEIR CONSUMER. BY INTERVIEWING 11 HEAVY USERS OF FLORAL PRODUCTS WITH 16 QUESTIONS BASED ON THE FIVE CONSUMPTION VALUES, WE CAN COMMUNICATE WITH THE CONSUMERS DIRECTLY AND LEARN THE REASONS BEHIND THEIR PURCHASING BEHAVIOR.\u00a0 QUESTIONS HAVE BEEN DIVIDED INTO 5 CONSUMPTION VALUES ACCORDING TO THE PREVIOUS RESEARCH BY (SHETH, NEWMAN, &amp; GROS, 1991), INCLUDING FUNCTIONAL, CONDITIONAL, SOCIAL, EMOTIONAL, AND EPISTEMIC VALUES. THE RESEARCH HAS COLLECTED DATA ON HOW AND AT WHAT LEVEL THESE VALUES MAY AFFECT CONSUMER CONSUMPTION CHOICES INDIVIDUALLY.\u00a0 THE FINDING PART ANALYZED THE REASON WHY THOSE VALUES AFFECT CONSUMERS\u2019 CHOICES. MOST OF THE INTERVIEWEES STATED THAT SERVICE IS THE MOST IMPORTANT COMPARED TO QUALITY BECAUSE THE OWNER SHOULD BE ENTHUSIASTIC TO PROVIDE PRODUCT INFORMATION AND UNDERSTAND THE CONSUMER VERY WELL TO IMPRESS AND RETAIN THEM WITH GOOD PERSONAL SERVICE<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424704","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-business-administration","tnc_tax_19818-english","tnc_tax_19716-faculty-of-business-and-law","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":0,"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 1 \u9031 ago","modified":"Updated 6 \u5929 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:37 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:18 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/business-administration\/\" class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-business-and-law\/\" class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424704"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424704\/revisions"}],"predecessor-version":[{"id":432076,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424704\/revisions\/432076"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}