{"id":424714,"date":"2026-08-21T00:37:53","date_gmt":"2026-08-20T16:37:53","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424714"},"modified":"2026-08-24T12:18:05","modified_gmt":"2026-08-24T04:18:05","slug":"factors-influencing-brand-image-and-behavior-of-consumers-of-the-xiamen-marathon","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/factors-influencing-brand-image-and-behavior-of-consumers-of-the-xiamen-marathon\/","title":{"rendered":"FACTORS INFLUENCING BRAND IMAGE AND BEHAVIOR OF CONSUMERS OF THE XIAMEN MARATHON"},"content":{"rendered":"<p>DISNEY IS A LEADING GLOBAL CROSS-MEDIA ENTERTAINMENT GIANT. WITH ITS DIVERSIFIED\u00a0 BUSINESS MODEL, DISNEY HAS ACHIEVED SIGNIFICANT SUCCESS IN FILM PRODUCTION, TELEVISION\u00a0 PROGRAMS, THEME PARK AND RESORT OPERATIONS, PRODUCT SALES, AND MEDIA NETWORKS. DISNEY\u00a0 NOT ONLY HAS STRONG CAPABILITIES IN CONTENT CREATION BUT ALSO EXCELS IN DISTRIBUTION\u00a0 CHANNELS AND PLATFORM CONSTRUCTION. BY CONTINUOUSLY EXPANDING ITS DIRECT STREAMING\u00a0 SERVICES TO CONSUMERS, SUCH AS DISNEY+, DISNEY IS ADAPTING TO THE CHANGES IN THE DIGITAL\u00a0 AGE AND FURTHER CONSOLIDATING ITS LEADERSHIP POSITION IN THE GLOBAL ENTERTAINMENT MARKET. NEVERTHELESS, DISNEY STILL FACES MANY CHALLENGES, INCLUDING RISING COPYRIGHT COSTS,\u00a0 THREATS FROM EMERGING COMPETITORS, THE IMPACT OF GLOBAL POLITICAL AND ECONOMIC\u00a0 UNCERTAINTY, AND ADDRESSING THE LONG-TERM IMPACT OF THE COVID-19 PANDEMIC.\u00a0 THEREFORE, AN ANALYSIS OF DISNEY&#8217;S FINANCIAL POSITION CONSIDERING THESE INTERNAL AND\u00a0 EXTERNAL FACTORS WILL HELP ASSESS THE COMPANY&#8217;S INTRINSIC VALUE AND ITS FUTURE POSITION. BASED ON THE ABOVE BACKGROUND, THIS THESIS AIMS TO PROVIDE IN-DEPTH INSIGHTS INTO THE\u00a0 CURRENT FINANCIAL SITUATION AND FUTURE DEVELOPMENT PROSPECTS OF DISNEY COMPANY THROUGH DETAILED FINANCIAL ANALYSIS<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424714","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-business-administration","tnc_tax_19818-english","tnc_tax_19716-faculty-of-business-and-law","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":0,"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 1 \u9031 ago","modified":"Updated 6 \u5929 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:37 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:18 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/business-administration\/\" class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-business-and-law\/\" class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424714"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424714\/revisions"}],"predecessor-version":[{"id":432056,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424714\/revisions\/432056"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}