{"id":424725,"date":"2026-08-21T00:37:54","date_gmt":"2026-08-20T16:37:54","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424725"},"modified":"2026-08-24T12:18:03","modified_gmt":"2026-08-24T04:18:03","slug":"research-on-risk-management-practices-and-countermeasures-of-overseas-operations-in-state-owned-enterprises-2","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/research-on-risk-management-practices-and-countermeasures-of-overseas-operations-in-state-owned-enterprises-2\/","title":{"rendered":"RESEARCH ON RISK MANAGEMENT PRACTICES AND COUNTERMEASURES OF OVERSEAS OPERATIONS IN STATE-OWNED ENTERPRISES"},"content":{"rendered":"<p>THIS STUDY ASSESSES TESLA&#8217;S MARKETING STRATEGIES AND THEIR EFFECTIVENESS IN THE\u00a0 CHINESE MARKET. GIVEN TESLA&#8217;S LEADING POSITION IN THE GLOBAL ELECTRIC VEHICLE SECTOR\u00a0 AND THE IMPORTANCE OF THE CHINESE MARKET, THIS STUDY AIMS TO ANALYZE IN-DEPTH HOW\u00a0 TESLA HAS SUCCEEDED IN CHINA WITH ITS UNIQUE MARKETING TACTICS, AND TO SUGGEST\u00a0 IMPROVEMENTS TO ENHANCE ITS COMPETITIVENESS. BY UTILIZING ANALYTICAL TOOLS SUCH AS\u00a0 PEST, PORTER&#8217;S FIVE FORCES MODEL, SWOT, AND STP, THIS STUDY COMPREHENSIVELY\u00a0 EVALUATES TESLA&#8217;S MARKETING ENVIRONMENT AND THOROUGHLY ANALYZES ITS MARKETING MIX\u00a0 OF PRODUCTS, PRICES, CHANNELS, PROMOTIONS, ETC., COMBINED WITH CONSUMER FEEDBACK AND\u00a0 MARKET RESEARCH DATA. THE STUDY REVEALS THAT THE KEY FACTORS FOR TESLA&#8217;S SUCCESS INCLUDE\u00a0 INNOVATIVE DESIGN, UNIQUE BRANDING, EFFECTIVE MARKETING STRATEGIES AND DIGITAL\u00a0 MARKETING APPLICATIONS. NEVERTHELESS, TESLA STILL NEEDS TO FACE THE CHALLENGES OF\u00a0 LOCALIZATION, PRICING STRATEGY, CHANNEL ADJUSTMENT AND PROMOTION INNOVATION. IN ORDER\u00a0 TO MAINTAIN ITS LEADING POSITION, TESLA SHOULD CONTINUE TO INNOVATE, STRENGTHEN ITS\u00a0 LOCALIZATION STRATEGY, IMPROVE SERVICE QUALITY, AND ADAPT TO POLICY CHANGES. THE\u00a0 OPTIMIZATION SUGGESTIONS PROPOSED IN THIS STUDY WILL HELP TESLA OVERCOME CHALLENGES\u00a0 AND ACHIEVE SUSTAINED GROWTH, AND THEY WILL ALSO PROVIDE VALUABLE REFERENCES FOR OTHER\u00a0 NEW ENERGY VEHICLE COMPANIES<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424725","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-business-administration","tnc_tax_19818-english","tnc_tax_19716-faculty-of-business-and-law","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":0,"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 1 \u9031 ago","modified":"Updated 4 \u5929 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:37 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:18 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/business-administration\/\" class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-business-and-law\/\" class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424725"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424725\/revisions"}],"predecessor-version":[{"id":432034,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424725\/revisions\/432034"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}