{"id":424747,"date":"2026-08-21T00:37:56","date_gmt":"2026-08-20T16:37:56","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424747"},"modified":"2026-08-24T12:17:58","modified_gmt":"2026-08-24T04:17:58","slug":"exploratory-analysis-of-stock-market-prediction-using-autoregressive-and-machine-learning-algorithms-2","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/exploratory-analysis-of-stock-market-prediction-using-autoregressive-and-machine-learning-algorithms-2\/","title":{"rendered":"EXPLORATORY ANALYSIS OF STOCK MARKET PREDICTION USING AUTOREGRESSIVE AND MACHINE LEARNING ALGORITHMS"},"content":{"rendered":"<p>THIS DISSERTATION INVESTIGATES THE EFFECTIVENESS AND SHORTCOMINGS OF EMPLOYEE INCENTIVE MECHANISMS AT GF ADVERTISING COMPANY, WITH A SPECIFIC FOCUS ON THE MOTIVATION OF STAFF. AMID RAPID CHANGES IN THE ADVERTISING AND PRINTING MATERIALS INDUSTRY, EMPLOYEE SATISFACTION AND RETENTION HAVE BECOME INCREASINGLY CRITICAL. HOWEVER, THE COMPANY\u2019S CURRENT INCENTIVE SYSTEM\u2014CHARACTERIZED BY AN OVERRELIANCE ON MATERIAL REWARDS AND LACK OF DEVELOPMENT OPPORTUNITIES\u2014HAS STRUGGLED TO MEET EMPLOYEES\u2019 EVOLVING NEEDS. TO EXPLORE THIS ISSUE, THE STUDY ADOPTS A MIXED-METHODS APPROACH, COMBINING A QUANTITATIVE SURVEY OF 115 EMPLOYEES WITH QUALITATIVE INTERVIEWS OF 7 SELECTED STAFF MEMBERS. THE RESEARCH DRAWS UPON MASLOW\u2019S HIERARCHY OF NEEDS AND HERZBERG\u2019S TWO-FACTOR THEORY TO ANALYZE EMPLOYEE MOTIVATION AND SATISFACTION. THE FINDINGS REVEAL KEY CHALLENGES IN FOUR AREAS: INSUFFICIENT ECONOMIC INCENTIVES, WEAK ORGANIZATIONAL ENVIRONMENT SUPPORT, UNDERDEVELOPED CAREER GROWTH MECHANISMS, AND INEFFECTIVE WORK-RELATED MOTIVATION. BASED ON THE RESULTS, THE DISSERTATION PROPOSES A MULTI-LAYERED, LOCALIZED INCENTIVE MODEL THAT INCORPORATES BOTH INTRINSIC AND EXTRINSIC MOTIVATORS. RECOMMENDATIONS INCLUDE OPTIMIZING COMMUNICATION PLATFORMS, STRENGTHENING TEAM CULTURE, REFINING PROMOTION PATHWAYS, AND DIVERSIFYING REWARD STRUCTURES TO BETTER ALIGN WITH EMPLOYEE EXPECTATIONS. THE STUDY CONCLUDES THAT A STRATEGIC AND HUMAN-CENTERED INCENTIVE MECHANISM NOT ONLY IMPROVES EMPLOYEE ENGAGEMENT BUT ALSO ENHANCES ORGANIZATIONAL PERFORMANCE. FUTURE RESEARCH COULD FURTHER EXPAND THE SAMPLE SCOPE AND EXPLORE LONG-TERM IMPACTS OF DIFFERENT INCENTIVE MODELS ACROSS COMPANIES AND REGIONS.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424747","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-business-administration","tnc_tax_19818-english","tnc_tax_19716-faculty-of-business-and-law","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":0,"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 5 \u5929 ago","modified":"Updated 2 \u5929 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:37 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:17 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/business-administration\/\" class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-business-and-law\/\" class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424747"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424747\/revisions"}],"predecessor-version":[{"id":431990,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424747\/revisions\/431990"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}