{"id":424760,"date":"2026-08-21T00:37:58","date_gmt":"2026-08-20T16:37:58","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19631_item&#038;p=424760"},"modified":"2026-08-24T12:17:56","modified_gmt":"2026-08-24T04:17:56","slug":"the-factors-affecting-customers-purchase-intention-and-preference-towards-quiet-luxury-fashion-brands-focusing-on-generation-z","status":"publish","type":"tnc_col_19631_item","link":"https:\/\/library.usj.edu.mo\/zh\/student-thesis-dissertation\/the-factors-affecting-customers-purchase-intention-and-preference-towards-quiet-luxury-fashion-brands-focusing-on-generation-z\/","title":{"rendered":"THE FACTORS AFFECTING CUSTOMER\u2019S PURCHASE INTENTION AND PREFERENCE TOWARDS QUIET LUXURY FASHION BRANDS FOCUSING ON GENERATION Z"},"content":{"rendered":"<p>THIS PAPER FOCUSES ON THE MACAO SUPERMARKET INDUSTRY AS A RESEARCH SUBJECT, EMPLOYING A QUALITATIVE METHODOLOGY THAT INCLUDES IN-DEPTH INTERVIEWS WITH HUMAN RESOURCE MANAGERS AND OPERATIONAL STORE MANAGERS TO IDENTIFY THE FACTORS INFLUENCING EMPLOYEE RETENTION.\u00a0 THE PRIMARY DATA COLLECTION METHOD UTILIZED IS IN-DEPTH INTERVIEWING, COMPLEMENTED BY THEMATIC CONTENT ANALYSIS (TCA) TO INTERPRET THE INSIGHTS GATHERED FROM THE INTERVIEW TRANSCRIPTS. WHILE EXISTING LITERATURE HAS IDENTIFIED EIGHT KEY FACTORS AFFECTING EMPLOYEE RETENTION IN THE SUPERMARKET SECTOR, THIS STUDY UNCOVERS THREE ADDITIONAL FACTORS THAT SIGNIFICANTLY IMPACT RETENTION WITHIN THE CONTEXT OF MACAO&#8217;S UNIQUE MARKET ENVIRONMENT.\u00a0 SUPERMARKETS ARE VITAL TO MACAO\u2019S ECONOMIC DEVELOPMENT, WITH 26 DISTINCT BRANDS OPERATING IN 175 STORES. HOWEVER, THESE ESTABLISHMENTS FACE PROFITABILITY CHALLENGES ATTRIBUTED TO RISING VOLUNTARY EMPLOYEE TURNOVER. GROUNDED IN HERZBERG\u2019S TWO-FACTOR THEORY OF MOTIVATION, THIS QUALITATIVE MULTIPLE-CASE STUDY AIMS TO EXPLORE THE STRATEGIES EMPLOYED BY SUPERMARKET MANAGERS TO MITIGATE VOLUNTARY EMPLOYEE TURNOVER AND ENHANCE WORKFORCE STABILITY. THE FINDINGS WILL CONTRIBUTE TO A DEEPER UNDERSTANDING OF RETENTION DYNAMICS IN THE SUPERMARKET INDUSTRY AND PROVIDE ACTIONABLE INSIGHTS FOR IMPROVING EMPLOYEE ENGAGEMENT AND SATISFACTION.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-424760","tnc_col_19631_item","type-tnc_col_19631_item","status-publish","format-standard","hentry","tnc_tax_19912-business-administration","tnc_tax_19818-english","tnc_tax_19716-faculty-of-business-and-law","tnc_tax_19659-master-thesis","tnc_tax_19651-master"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":0,"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 7 \u5929 ago","modified":"Updated 3 \u5929 ago"},"absolute_dates":{"created":"Posted on 21 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 21 8 \u6708, 2026 12:37 \u4e0a\u5348","modified":"Updated on 24 8 \u6708, 2026 12:17 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19912":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/programme\/business-administration\/\" class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">BUSINESS ADMINISTRATION<\/span>"],"slug":"tnc_tax_19912","name":"PROGRAMME"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19765":{"linked":[],"unlinked":[],"slug":"tnc_tax_19765","name":"SUPERVISOR(S)"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-business-and-law\/\" class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/master-thesis\/\" class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">THESIS &amp; DISSERTATION<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"},"tnc_tax_19651":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/degree-level\/master\/\" class=\"advgb-post-tax-term\">MASTER<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">MASTER<\/span>"],"slug":"tnc_tax_19651","name":"DEGREE LEVEL"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19631_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=424760"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424760\/revisions"}],"predecessor-version":[{"id":431964,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19631_item\/424760\/revisions\/431964"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=424760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}