{"id":434072,"date":"2026-08-24T17:23:57","date_gmt":"2026-08-24T09:23:57","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19837_item&#038;p=434072"},"modified":"2026-08-24T18:33:06","modified_gmt":"2026-08-24T10:33:06","slug":"unveiling-retail-omnichannel-challenges-developing-an-omnichannel-obstacles-scale","status":"publish","type":"tnc_col_19837_item","link":"https:\/\/library.usj.edu.mo\/zh\/scholarly-work-usj\/unveiling-retail-omnichannel-challenges-developing-an-omnichannel-obstacles-scale\/","title":{"rendered":"UNVEILING RETAIL OMNICHANNEL CHALLENGES: DEVELOPING AN OMNICHANNEL OBSTACLES SCALE"},"content":{"rendered":"<p>PURPOSE \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 RETAIL OMNICHANNEL IMPLEMENTATION FACES BARRIERS HINDERING ACCURATE AND EFFICIENT INTEGRATION ACROSS MARKETING CHANNELS. OUR DESK EXAMINATION IDENTIFIED A NEED FOR A BROADER PERSPECTIVE IN INVESTIGATING THESE BARRIERS, MOVING AWAY FROM A DOMINANT, NARROW APPROACH. THIS RESEARCH AIMS TO DEVELOP A COMPREHENSIVE SET OF ITEMS TO MEASURE RETAIL OMNICHANNEL OBSTACLES, REFINE THE SCALE AND ASSESS ITS RELIABILITY AND VALIDITY FOR A ROBUST MEASUREMENT TOOL. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 DESIGN\/METHODOLOGY\/APPROACH \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 OUR APPROACH COMBINES QUANTITATIVE AND QUALITATIVE METHODS, USING DATA FROM PRIMARY AND SECONDARY SOURCES TO CREATE AND VALIDATE THE OMNICHANNEL OBSTACLES SCALE. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 FINDINGS \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 THIS STUDY EMPHASISES THE INCLUSIVE NATURE OF RETAIL FUNCTIONAL AREAS, DEPARTING FROM PRIOR LITERATURE THAT EXAMINED THEM IN ISOLATION. INSTEAD OF FOCUSSING ON SEPARATE DOMAINS WHERE RETAIL OMNICHANNEL OBSTACLES MAY ARISE, WE ADOPT A HOLISTIC PERSPECTIVE BY INTEGRATING PREVIOUSLY DISCONNECTED ELEMENTS. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ORIGINALITY\/VALUE \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 WE ASSERT THAT CHALLENGES IN RETAIL OMNICHANNEL OPERATIONS ENCOMPASS THREE DISTINCT DIMENSIONS: OPERATIONAL EFFICIENCY, CHANNEL INEFFICIENCY, AND STRATEGY AND ORGANISATIONAL CULTURE WITHIN RETAILING. IN OUR FINAL VALIDATED MEASUREMENT MODEL, WE CONSOLIDATE THE CHANNEL INEFFICIENCY DIMENSION AND REFINE THE OMNICHANNEL OBSTACLES SCALE TO EMPHASISE TWO AREAS OF CONSIDERATION.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-434072","tnc_col_19837_item","type-tnc_col_19837_item","status-publish","format-standard","hentry","tnc_tax_19818-english","tnc_tax_19716-faculty-of-business-and-law","tnc_tax_19659-journal-article"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":0,"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 3 \u5929 ago","modified":"Updated 3 \u5929 ago"},"absolute_dates":{"created":"Posted on 24 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 24 8 \u6708, 2026 5:23 \u4e0b\u5348","modified":"Updated on 24 8 \u6708, 2026 6:33 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19993":{"linked":[],"unlinked":[],"slug":"tnc_tax_19993","name":"SDGs"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-business-and-law\/\" class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19664":{"linked":[],"unlinked":[],"slug":"tnc_tax_19664","name":"SUBJECT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/journal-article\/\" class=\"advgb-post-tax-term\">Journal Article<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Journal Article<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19837_item\/434072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19837_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19837_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=434072"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19837_item\/434072\/revisions"}],"predecessor-version":[{"id":436318,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19837_item\/434072\/revisions\/436318"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=434072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}