{"id":434098,"date":"2026-08-24T17:24:00","date_gmt":"2026-08-24T09:24:00","guid":{"rendered":"https:\/\/library.usj.edu.mo\/?post_type=tnc_col_19837_item&#038;p=434098"},"modified":"2026-08-24T18:33:01","modified_gmt":"2026-08-24T10:33:01","slug":"electrifying-the-skies-battery-electric-aircraft-and-their-role-in-advancing-regional-integration","status":"publish","type":"tnc_col_19837_item","link":"https:\/\/library.usj.edu.mo\/zh\/scholarly-work-usj\/electrifying-the-skies-battery-electric-aircraft-and-their-role-in-advancing-regional-integration\/","title":{"rendered":"ELECTRIFYING THE SKIES: BATTERY ELECTRIC AIRCRAFT AND THEIR ROLE IN ADVANCING REGIONAL INTEGRATION"},"content":{"rendered":"<p>THE AVIATION SECTOR IS TRANSFORMING AS ELECTRIFICATION EMERGES AS A PROMISING TECHNOLOGY. ADOPTING BATTERY-ELECTRIC AIRCRAFT (BEA) &#8211; AIRCRAFT THAT SOLELY RELY ON RECHARGEABLE ONBOARD BATTERIES &#8211; IS A SUSTAINABLE ALTERNATIVE TO CONVENTIONAL AVIATION THAT COULD CHANGE SHORT-HAUL REGIONAL TRAVEL HABITS FOR BUSINESS AND LEISURE TRAVELLERS. THIS STUDY EXAMINES THE FACTORS INFLUENCING INDIVIDUALS\u2019 PUBLIC ACCEPTANCE IN CHINA&#8217;S GREATER BAY AREA (GBA) CONTEXT. GIVEN THE LIMITED RESEARCH, A QUALITATIVE METHODOLOGY GROUNDED IN THE THEORY OF PLANNED BEHAVIOUR (TPB) EXAMINES THE UNDERLYING FACTORS INFLUENCING BEHAVIOURAL INTENTIONS (ATTITUDES, SUBJECTIVE NORMS, PERCEIVED BEHAVIOURAL CONTROL, AND PERCEIVED RISKS). THE FINDINGS INDICATE THAT PARTICIPANTS RECOGNISE THE TECHNOLOGY&#8217;S ENVIRONMENTAL BENEFITS AND POTENTIAL TO ENHANCE REGIONAL CONNECTIVITY||HOWEVER, THEY STILL HAVE CONCERNS ABOUT SAFETY, INFRASTRUCTURE, AND OPERATIONS. THE RESPONDENTS\u2019 PERCEIVED EASE OF ACCESS, INFORMATION AVAILABLE, AND ENDORSEMENTS FROM REPUTABLE SOURCES ALSO HAVE ESSENTIAL ROLES IN INFLUENCING BROADER ACCEPTANCE. ADDRESSING THESE FACTORS WITH APPROPRIATE COMMUNICATION EFFORTS IS VITAL FOR PROMOTING TRUST AND ACCELERATING TECHNOLOGY ACCEPTANCE AND USE. ALTHOUGH EXPLORATORY, THIS STUDY OFFERS INSIGHTS TO DEVELOP STRATEGIES FOR INFRASTRUCTURE READINESS, BUILD PUBLIC CONFIDENCE, AND ENDORSE SUSTAINABLE AVIATION. THE RESEARCH IS CONDUCTED WITHIN THE GBA CONTEXT. STILL, THE FINDINGS ALSO APPLY TO REGIONS WITH FRAGMENTED GEOGRAPHIES OR DEVELOPING TRANSPORTATION NETWORKS, THUS CONTRIBUTING TO GLOBAL ENVIRONMENTAL SUSTAINABILITY AND ADVANCING REGIONAL INTEGRATION GOALS.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-434098","tnc_col_19837_item","type-tnc_col_19837_item","status-publish","format-standard","hentry","tnc_tax_19818-english","tnc_tax_19716-faculty-of-business-and-law","tnc_tax_19659-journal-article"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":0,"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/library.usj.edu.mo\/zh\/author\/emilychan\/","display_name":"emily chan"},"relative_dates":{"created":"Posted 5 \u5929 ago","modified":"Updated 5 \u5929 ago"},"absolute_dates":{"created":"Posted on 24 8 \u6708, 2026","modified":"Updated on 24 8 \u6708, 2026"},"absolute_dates_time":{"created":"Posted on 24 8 \u6708, 2026 5:24 \u4e0b\u5348","modified":"Updated on 24 8 \u6708, 2026 6:33 \u4e0b\u5348"},"featured_img_caption":"","tax_additional":{"tnc_tax_19993":{"linked":[],"unlinked":[],"slug":"tnc_tax_19993","name":"SDGs"},"tnc_tax_19818":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/language\/english\/\" class=\"advgb-post-tax-term\">ENGLISH<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ENGLISH<\/span>"],"slug":"tnc_tax_19818","name":"LANGUAGE"},"tnc_tax_19716":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/faculty-research-unit\/faculty-of-business-and-law\/\" class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">FACULTY OF BUSINESS AND LAW<\/span>"],"slug":"tnc_tax_19716","name":"FACULTY \/ RESEARCH UNIT"},"tnc_tax_19664":{"linked":[],"unlinked":[],"slug":"tnc_tax_19664","name":"SUBJECT"},"tnc_tax_19659":{"linked":["<a href=\"https:\/\/library.usj.edu.mo\/zh\/resource-type\/journal-article\/\" class=\"advgb-post-tax-term\">Journal Article<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Journal Article<\/span>"],"slug":"tnc_tax_19659","name":"Document Type"}},"series_order":"","_links":{"self":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19837_item\/434098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19837_item"}],"about":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/types\/tnc_col_19837_item"}],"replies":[{"embeddable":true,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/comments?post=434098"}],"version-history":[{"count":1,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19837_item\/434098\/revisions"}],"predecessor-version":[{"id":436266,"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/tnc_col_19837_item\/434098\/revisions\/436266"}],"wp:attachment":[{"href":"https:\/\/library.usj.edu.mo\/zh\/wp-json\/wp\/v2\/media?parent=434098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}