FINANCIAL VALUATION OF PROCTER & GAMBLE CORP.

ABSTRACT

THIS DISSERTATION EXAMINES THE RELATIONSHIP BETWEEN INTERNAL CORPORATE COMMUNICATION (ICC)STRATEGIES AND OCCUPATIONAL SAFETY AND HEALTH (OSH) MANAGEMENT PRACTICES IN MACAU'S HOSPITALITY INDUSTRY. THE PRIMARY OBJECTIVE IS TO INVESTIGATE HOW COMMUNICATION APPROACHES CAN ENHANCE WORKPLACE SAFETY PROTOCOLS AND IMPROVE OSH OUTCOMES FOR CORPORATIONS IN THE LEISURE AND ENTERTAINMENT SECTORS. THE STUDY ALIGNS WITH MACAU'S SEVERAL POLICIES AND ECONOMIC DEVELOPMENT ON PROMOTING HEALTH AND SAFETY. IT HIGHLIGHTS THE CRITICAL ROLE OF OSH MANAGEMENT IN THE POST-COVID-19 BUSINESS ENVIRONMENT, INFLUENCING CONSUMER CHOICES AND INDUSTRY PRACTICES. THE MIXED-METHODS RESEARCH IDENTIFIED CRITICAL SUCCESS FACTORS, INCLUDING ALIGNING OSH GOALS WITH CORPORATE OBJECTIVES, UTILIZING DIVERSE COMMUNICATION PLATFORMS, AND ESTABLISHING A SAFETY CULTURE. AREAS FOR IMPROVEMENT WERE ALSO UNCOVERED. THE FINDINGS PROVIDE VALUABLE INSIGHTS FOR HOSPITALITY ORGANIZATIONS, EMPHASIZING THE CRITICAL ROLE OF INTERNAL COMMUNICATION IN DRIVING EFFECTIVE OSH MANAGEMENT. BY INTEGRATING COMMUNICATION STRATEGIES WITH OSH INITIATIVES, ORGANIZATIONS CAN CULTIVATE A ROBUST SAFETY CULTURE, ENSURE REGULATORY COMPLIANCE, AND ENHANCE EMPLOYEE WELL-BEING AND CUSTOMER SATISFACTION - KEY FACTORS FOR LONG-TERM BUSINESS SUCCESS