THE IMPACT OF ONLINE REVIEWS QUALITY ON TOURISM INTENTION IN THE CONTEXT OF RED BOOK: THE MEDIATING ROLE OF DESTINATION IMAGE IN MACAO

ABSTRACT

PROCTER & GAMBLE (P&G) WAS FOUNDED IN 1837 AND IS HEADQUARTERED IN CINCINNATI, OHIO, USA. IT IS ONE OF THE GIANTS OF GLOBAL CONSUMER GOODS COMPANIES. THE COMPANY HAS A HIGH REPUTATION IN THE DAILY CHEMICAL MARKET, WITH FACTORIES AND BRANCHES IN OVER 80 COUNTRIES WORLDWIDE. ITS PRODUCTS FROM OVER 300 BRANDS ARE SOLD IN OVER 160 COUNTRIES AND REGIONS, INCLUDING SHAMPOO, HAIR CARE, SKINCARE PRODUCTS, COSMETICS, BABY CARE PRODUCTS, WOMEN'S HYGIENE PRODUCTS, PHARMACEUTICALS, FABRICS, HOME CARE, PERSONAL CLEANING PRODUCTS, ETC. HOWEVER, IN THE CONTEXT OF GLOBALIZATION AND THE GLOBAL PANDEMIC, MAINTAINING A COMPETITIVE ADVANTAGE IN THE INDUSTRY FOR A LONG TIME REMAINS A HUGE CHALLENGE. THE ARTICLE ANALYZES P&G 'S FINANCIAL DATA AND DRAWS CONCLUSIONS THAT WILL HELP EVALUATE ITS VALUE AND FUTURE POSITIONING. A COMPARISON BETWEEN THE INTRINSIC VALUES FROM THREE VALUATION MODELS AS OF DECEMBER 31, 2023, WILL PROVIDE VALUABLE INFORMATION FOR INVESTORS AND SERVE AS A REFERENCE FOR THE OPERATION AND DEVELOPMENT OF OTHER SIMILAR COMPANIES.