THE IMPACT OF FACEBOOK ON CONSUMERS’ INTENTION TO VISIT A RESTAURANT IN MACAU

ABSTRACT

THIS DISSERTATION EXPLORES A QUANTITATIVE STUDY OF THE US STOCK MARKET. THIS QUANTITATIVE STUDY VISUALIZES THE STOCK PRICE, VOLATILITY AND SHARPE RATIO TO EXAMINE THE RISK-ADJUSTED RETURNS OF THE NASDAQ ASSETS. THIS DISSERTATION EXPLORES HOW TO MAKE INVESTMENT DECISIONS BY DETER- MINING THE VOLATILITY OF THE MARKET. ADDITIONALLY, THE STUDY FOUND THE RETURNS AND RISK-ADJUSTED RETURNS ARE NOT RELATED. HOWEVER, THE STUDY FOUND A STATISTICALLY SIGNIFICANT LOWER STANDARD DEVI- ATION OF THE RETURNS IS LESS RISKY. MOREOVER, THE DATA DURING THE COVID-19 PERIOD (2019-2022) FLUCTUATED LARGELY. THOSE INTERESTING DATA SHOULD BE STUDIED IN FUTURE RESEARCH.