ENHANCING CONSUMER PURCHASE INTENTIONS FOR SUSTAINABLE PACKAGING PRODUCTS: AN IN-DEPTH ANALYSIS OF KEY DETERMINANTS AND STRATEGIC INSIGHTS

摘要

ENVIRONMENTAL CONCERNS DRIVE CORPORATE AND CONSUMER FOCUS ON SUSTAINABLE PACKAGING. RESEARCH EXPLORES KEY FACTORS INFLUENCING CONSUMER INTENT, EMPHASIZING THE IMPORTANCE OF STRATEGIC INTEGRATION FOR ENHANCED PURCHASE INTENTIONS AND ENVIRONMENTAL GOALS. A COMPREHENSIVE LITERATURE REVIEW IDENTIFIES FACTORS SUCH AS PERCEIVED VALUE, WILLINGNESS TO PAY, ENVIRONMENTAL CONCERN, AND ATTITUDE TOWARD SUSTAINABLE PACKAGING. EMPIRICAL VALIDATION USING SURVEY DATA DEMONSTRATES THE STATISTICAL SIGNIFICANCE OF THESE FACTORS ON CONSUMER PURCHASE INTENTIONS, WITH THE WILLINGNESS TO PAY TO EMERGE AS THE MOST INFLUENTIAL DETERMINANT. STAKEHOLDERS ARE URGED TO INCORPORATE THESE FINDINGS INTO STRATEGIES FOR SUSTAINABLE PACKAGING, FOSTERING POSITIVE ENVIRONMENTAL IMPACT, AND INFORMING ACADEMIC AND MANAGERIAL DISCUSSIONS.