A PROSPECTIVE ANALYSIS ABOUT EMPLOYEE RETENTION STRATEGIES FOR MACAO HOTEL INDUSTRY

摘要

HUMAN RESOURCES ARE ESSENTIAL TO THE SURVIVAL, SUCCESS, AND LONG-TERM GROWTH OF A COMPANY. HOTEL IS AN INDUSTRY REQUIRING A HIGH LEVEL OF HUMAN RESOURCES FOR DELIVERING HIGH-QUALITY PERSONAL SERVICE TO THE HOTEL GUESTS TO MAINTAIN ITS COMPETITIVENESS IN THE BUSINESS ENVIRONMENT. WITH THE RAPID ECONOMIC GROWTH IN MACAO STARTED IN 2002, ALL THE INDUSTRIES HAVE BEEN GROWING FAST AND COMPETING FIERCELY FOR THE LIMITED MANPOWER IN MACAO. HOWEVER, THE MACAO HOTEL INDUSTRY HAS BEEN LOSING ITS ATTRACTIVENESS IN THE MACAO LABOR MARKET AND NEEDS TO RELY ON NON-LOCAL WORKERS WITH A LIMITED STAY IN MACAO. THE MANAGEMENT TEAM OF THE MACAO HOTEL INDUSTRY IS LOOKING FOR A SOLUTION TO MAINTAIN A STABLE WORKFORCE. THEREFORE, A STUDY HAS BEEN CONDUCTED ON THE EFFECTIVENESS OF ITS EMPLOYEE RETENTION STRATEGIES. A QUESTIONNAIRE WAS DESIGNED TO COLLECT THE PREFERENCES OF THE EMPLOYEES AND INTERVIEWS WERE CONDUCTED TO UNDERSTAND THE PERSPECTIVE OF THE MANAGEMENT TEAM TOWARD THE EMPLOYEE RETENTION STRATEGIES. THE STUDY SHOWS THE EMPLOYEE STRATEGIES ARE FOCUSED ON KEY EMPLOYEES’ INTERESTS SUCH AS CAREER DEVELOPMENT AND PROSPECT. HOWEVER, THE COMMUNICATION BETWEEN THE MANAGEMENT TEAM AND EMPLOYEES FAILED AND LED TO EMPLOYEE TURNOVER.