EXAMINING HOW “TECHNOLOGY SHOW-OFF” AFFECTS THE ACCEPTANCE OF INNOVATIONS IN THE BATTERY ELECTRIC VEHICLE SECTOR.

摘要

THEORIES AND MODELS TRY TO DESCRIBE THE COMPLEXITY OF HOW PEOPLE EMBRACE AND MAKE USE OF INNOVATIONS. THE DETERMINANTS OF BEHAVIOR CONCERNING BATTERY ELECTRIC VEHICLES (BEVS) HAVE TRADITIONALLY REVOLVED AROUND FACTORS SUCH AS VEHICLES’ PRICE AND RANGE. SURPRISINGLY, DESPITE BEING SMALL AND ONE OF THE WEALTHIEST TERRITORIES IN THE WORLD, MACAU SAR FACES CHALLENGES IN BEV MARKET PENETRATION, UNDERSCORING THE NEED TO EXPLORE ALTERNATIVE CAUSES OF BEHAVIORAL INTENTION. TO EXPLAIN THE ADOPTION OF TECHNOLOGIES, THIS PAPER FOCUSES ON TECHNOLOGY SHOW-OFF (TS), WHICH COMBINES ROGERS’ (2003) CONCEPTS OF VISIBILITY AND TRIALABILITY OF TECHNOLOGY IN A SINGLE CONSTRUCT AS A DETERMINANT OF BEHAVIORAL INTENTION. THEREFORE, WHEN INDIVIDUALS PERCEIVE TECHNOLOGY AS MORE VISIBLE AND AVAILABLE FOR TRIAL, THEIR BEHAVIORAL INTENTION TO ADOPT IT STRENGTHENS. USING STRUCTURAL EQUATION MODELING FOR QUANTITATIVE ANALYSIS, THIS STUDY EXAMINES THE SIGNIFICANCE OF TS IN TERMS OF THE INTENTION TO ADOPT BATTERY ELECTRIC VEHICLES. THE FINDINGS HIGHLIGHT THE SALIENCE OF THE TECHNOLOGY SHOW-OFF CONSTRUCT IN EXPLAINING BEHAVIORAL INTENTION, UNDERSCORING ITS SIGNIFICANCE IN THE CONTEXT OF MODERN SOCIETY’S CHARACTERISTICS. THIS STUDY CONTRIBUTES TO ADVANCES IN UNDERSTANDING TECHNOLOGY ACCEPTANCE AND HIGHLIGHTS THE IMPORTANCE OF INCORPORATING EXPERIENTIAL ASPECTS (SUCH AS TS) INTO THE TRADITIONAL TECHNOLOGY ACCEPTANCE MODELS.