INVESTIGATION ON CITIZEN TRUST TOWARDS E-GOVERNMENT SERVICES IN GBA &#X2013||A STUDY ON WECHAT AND ALIPAY GOVERNMENT SERVICE MINI-PROGRAMS

摘要

CITIZENS' TRUST IN EGOVERNMENT IS CRUCIAL FOR THE SUCCESSFUL IMPLEMENTATION OF NEW ELECTRONIC SERVICES. THIS RELATIONSHIP IN THE GREATER BAY AREA (GBA) PLAYS AN ESSENTIAL ROLE SINCE THE GOVERNMENT SERVICES RELY ON MOBILE MINI-PROGRAMS THIS STUDY INVESTIGATES THE TRUST TOWARDS GOVERNMENT SERVICE MINI-PROGRAMS IN WECHAT AND ALIPAY. A USER FEEDBACK QUESTIONNAIRE WAS DESIGNED, AND A TOTAL OF 609 VALID SAMPLES WERE COLLECTED FROM SHENZHEN, GUANGZHOU, HONG KONG, AND MACAU. THE FINDINGS IMPLY THAT COMPETENCE, INTEGRITY, AND BENEVOLENCE ARE THE KEY COMPONENTS OF TRUST IN E-GOVERNMENT (TIEG). TIEG POSITIVELY INFLUENCES PERCEIVED VALUE (PV), WHICH POSITIVELY AFFECTS CITIZENS' INTENTION TO ADOPT SERVICE MINI-PROGRAMS. PV SIGNIFICANTLY MEDIATES THE RELATIONSHIP BETWEEN TIEG AND INTENTION. ALTHOUGH TIEG DOES NOT EFFECTIVELY REDUCE PERCEIVED RISK (PR), RISK ISSUES CANNOT BE IGNORED IN THE ADOPTION PROCESS. FINALLY, THIS ARTICLE PROPOSES RELEVANT IMPLICATIONS AND SUGGESTIONS FOR THE GBA GOVERNMENT AGENTS AND POLICY MAKERS.