ANALYSIS AND MODEL PROPOSITION OF USER WILLINGNESS TO ADOPT MOBILE BANKING FINANCE+ SCENARIO SERVICES UNDER THE BACKGROUND OF DIGITAL TRANSFORMATION

ABSTRACT

THIS STUDY IDENTIFIES PORTUGUESE RESIDENTS’ BEHAVIOURAL INTENTION TOWARDS CHINESE  ELECTRIC VEHICLES FROM THE PERSPECTIVE OF THE COUNTRY-OF-ORIGIN EFFECT (COE) AND USES  THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT-2) AS A GUIDE TO  DESIGN INTERVIEW QUESTIONS. ACCORDING TO THE EXISTING LITERATURE, UTAUT-2, A  COMPREHENSIVE TECHNOLOGY ACCEPTANCE MODEL, HAS NOT BEEN USED TO ASSESS THE  PORTUGUESE ELECTRIC VEHICLE MARKET, AND NO RELEVANT RESEARCH HAS BEEN FOUND TO APPLY  THE METHOD OF COMBINING THE COE INTO THE UTAUT-2 FRAMEWORK. THE PURPOSE OF THIS  STUDY IS EXPLORATORY IN NATURE, IT USES QUALITATIVE METHODS TO IDENTIFY THE BEHAVIOURAL INTENTION OF PORTUGUESE RESIDENTS TOWARDS THE ACCEPTANCE OF CHINESE ELECTRIC VEHICLES.  DATA FROM 16 PORTUGUESE RESIDENTS WAS COLLECTED THROUGH SEMI-STRUCTURED INTERVIEWS  AND ANALYZED WITH QUALITATIVE METHODOLOGY. THE STUDY FOUND THAT FACTORS SUCH AS  PERFORMANCE EXPECTATIONS, ENVIRONMENTAL CONCERNS, EFFORT EXPECTATIONS, HEDONIC  MOTIVATION, AND SOCIAL INFLUENCE HAVE A POSITIVE IMPACT ON PORTUGUESE RESIDENTS'  PURCHASE OF ELECTRIC VEHICLES, WHILE PRICE VALUE, HABITS, AND CONVENIENCE CONDITIONS  HAVE A NEUTRAL OR NEGATIVE IMPACT. REGARDING COE, APART FROM SOCIAL INFLUENCE, IT HAS  NO IMPACT ON OTHER FACTORS. TO INCREASE THE POPULARITY AND SALES OF CHINESE ELECTRIC  VEHICLES IN PORTUGAL, IT IS RECOMMENDED THAT ADVERTISING AND MARKETING EFFORTS FOCUS ON  PRICE, CHARGING SERVICES, AFTER-SALES SERVICE, AND DESIGN