THE INTEGRATION OF BLOCKCHAIN TECHNOLOGY IN ACCOUNTING AND AUDITING

ABSTRACT

THIS STUDY PRESENTS THE INTRINSIC VALUE OF MOODY’S CORPORATION, A LEADING CREDIT RATING AGENCY IN THE U.S. THE RESULTS OF THE VALUATION WERE COMPARED TO THE MARKET VALUE OF MOODY’S CORPORATION OF THE SAME DATE. THE AIM OF THE RESEARCH IS TO PROVIDE A PERSPECTIVE TO THE INVESTORS ON WHETHER THE ACTUAL VALUE OF THE COMPANY WAS OVERVALUED OR UNDERVALUED IN THE MARKET, AND HOW MUCH THE VOLATILITY OF THE STOCK PRICE BY THE CHANGE OF SOME FACTORS. BOTH QUALITATIVE AND QUANTITATIVE ANALYSES WERE APPLIED IN THE RESEARCH. THE HISTORICAL DATA, ECONOMIC OUTLOOK, AND THE COMPANY’S STRATEGIES WERE COLLECTED TO BE THE METRICS TO DETERMINE THE INTRINSIC VALUE AND PROVIDE AN ANALYSIS OF THE PROSPECTS OF MOODY’S CORPORATION. THREE VALUATION MODELS WERE APPLIED IN THE RESEARCH TO ESTIMATE THE INTRINSIC VALUE OF THE COMPANY’S COMMON STOCK. THE COST OF DEBT, COST OF EQUITY, THE WEIGHTED AVERAGE COST OF CAPITAL, AND THE MARKET RISK PREMIUM WERE INTRODUCED AND CALCULATED IN THE RESEARCH AS THEY WERE THE CRITICAL COMPONENTS IN THE VALUATION PROCESS. SINCE THE VALUATION WAS BASED ON ASSUMPTIONS AND HISTORICAL DATA TO DETERMINE FUTURE GROWTH, WHICH INDICATES THAT THE RESULTS COULD BE CHANGED DUE TO UNCERTAIN FACTORS. THIS STUDY DEMONSTRATES THAT THERE WAS SOME DISCREPANCY BETWEEN THE STOCK’S MARKET PRICE AND THE INTRINSIC VALUE PER SHARE OF MOODY’S CORPORATION AS OF DECEMBER 31, 2021