HOW IS TECHNOLOGY ACCEPTED? FUNDAMENTAL WORKS IN USER TECHNOLOGY ACCEPTANCE FROM DIFFUSION OF INNOVATIONS TO UTAUT-2

Abstract

THE DECISION TO ACCEPT AND USE TECHNOLOGY INNOVATIONS HAS LONG BEEN A SOURCE OF DEBATE ACROSS DISCIPLINES DUE TO THE COMPLEXITY INVOLVED IN PREDICTING BEHAVIOR. RECOGNIZING THAT THE SUBJECT IS VAST AND FRAGMENTED, THIS PAPER EXAMINES THE MAINSTREAM TECHNOLOGY WORKS TO ASSIST RESEARCHERS TO UNDERSTAND, CONCEPTUALIZE AND SELECT THE MOST APPROPRIATE THEORETICAL FRAMEWORK FOR THEIR STUDY. STARTING WITH THE PIONEERING EFFORT ON DIFFUSION OF INNOVATIONS (DOI/IDT), THE ANALYSIS CONSIDERS THE THEORY OF REASONED ACTION (TRA), THE THEORY OF PLANNED BEHAVIOR (TPB), THE TECHNOLOGY ACCEPTANCE MODEL (TAM/TAM-2/TAM-3), THE VALUE-BASED ACCEPTANCE MODEL (VAM), AND THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT/UTAUT-2) AMONG THE MOST IMPORTANT. A REVIEW OF THE KEY LITERATURE IS VITAL TO ASSESSING AND IDENTIFYING RESEARCH TRENDS, AS WELL AS CONTRIBUTING TO THE DISCUSSION OF EMERGING TECHNOLOGIES SUCH AS ARTIFICIAL INTELLIGENCE (AI), AUGMENTED REALITY (AR), BLOCKCHAIN, CLOUD COMPUTING, INTERNET OF THINGS (IOT), MOBILE APPS, ETC. SUGGESTIONS FOR FUTURE RESEARCH PATHS ARE ALSO PROVIDED.