ADAPTING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT-2) TO THE ACCEPTANCE OF PUBLIC POLICIES

Abstract

THE UNDERSTANDING OF HOW PEOPLE ACCEPT AND EMBRACE NEW POLICIES IS VITAL IN TODAY'S WORLD. THIS PAPER INTRODUCES AN ORIGINAL WAY OF LOOKING AT THIS BY ADAPTING THE WIDELY RECOGNIZED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT-2). THE GOAL IS TO PROVIDE A FOUNDATIONAL MODEL FOR ASSESSING POLICY ACCEPTANCE. MORE SPECIFICALLY, WE ADAPTED THE UTAUT-2 FRAMEWORK TO STUDY HOW MACAU RESIDENTS PERCEIVE THE "NORTHBOUND TRAVEL FOR MACAU VEHICLES" POLICY, WHICH ALLOWS CARS WITH MACAU REGISTRATION PLATES TO ENTER CHINA. USING STRUCTURAL EQUATION MODELING SOFTWARE (SMARTPLS), WE ANALYZE DATA COLLECTED FROM 136 RESPONDENTS WHO EXPERIENCED THE POLICY.OUR FINDINGS REVEAL THAT PERFORMANCE EXPECTANCY (PE) AND HABIT (HB) SIGNIFICANTLY INFLUENCE INDIVIDUALS' INTENTION TO TAKE ADVANTAGE OF THE POLICY. IN OTHER WORDS, PEOPLE ARE MORE LIKELY TO EMBRACE POLICIES THEY PERCEIVE AS BENEFICIAL AND THAT ALIGN WITH THEIR EXISTING HABITS. EFFORT EXPECTANCY (EE) AND FACILITATING CONDITIONS (FC) DO NOT SIGNIFICANTLY IMPACT ACCEPTANCE, PERHAPS AS A RESULT OF PARTICIPANTS' FAMILIARITY WITH THE POLICY AND THEIR RESOURCE AVAILABILITY. SURPRISINGLY, WHILE NOT DIRECTLY TIED TO USAGE, SOCIAL INFLUENCE (SI) SHOWS A HIGH MEAN VALUE, SUGGESTING ITS POTENTIAL ROLE IN POLICY ACCEPTANCE WHEN INFLUENTIAL INDIVIDUALS ADOPT THE POLICY. THIS PIONEERING RESEARCH CONTRIBUTES TO THE FIELD BY BRIDGING THE GAP BETWEEN TECHNOLOGY ACCEPTANCE MODELS AND POLICY STUDIES. MOST IMPORTANTLY, IT VALIDATES THE USE OF THE UTAUT-2 AS A TECHNOLOGY FRAMEWORK THAT IS ADAPTED FOR ASSESSING POLICY ACCEPTANCE.