CONNECTING NEUROMARKETING AND AI – A PATH TO NEW INSIGHTS AND ANALYSIS Back August 24, 2026 by emily chan MetadataShare TitleCONNECTING NEUROMARKETING AND AI - A PATH TO NEW INSIGHTS AND ANALYSISAuthorMARQUES, JOÃO ALEXANDRE LOBOPUBLISH YEAR2023FACULTY / RESEARCH UNITFACULTY OF BUSINESS AND LAWDOCUMENT TYPEPresentationLANGUAGEENGLISH Continue browsing LEADERSHIP AND NEUROSCIENCES – THE ANALYSIS OF EMOTIONAL AROUSAL DURING DECISION-MAKING PROCESSES WITH DECISION-MAKERS EXPOSED TO ACUTE STRESS COMMENT ON ”GENERALIZED JAMES’ EFFECTIVE HAMILTONIAN METHOD” Back to items list