IMPACT OF EDUCATION ON GREEN FINTECH ADOPTION IN A SMART CITY: EVIDENCE FROM THE NEWLY DEVELOPED SUB-CITY CENTER OF BEIJING.

Abstract

INTEGRATING FINANCIAL TECHNOLOGIES WITH GREEN INITIATIVES IS CRITICAL TO THE SUSTAINABLE DEVELOPMENT AGENDA. THIS IS PARTICULARLY TRUE FOR NEWLY DEVELOPED SMART CITIES LIKE TONGZHOU, THE SUB-CITY CENTER OF BEIJING. TO ASSESS THE ADOPTION OF GREEN FINTECH IN TONGZHOU, THIS PAPER EXTENDS THE ENERGYAUGMENTED TECHNOLOGY ACCEPTANCE MODEL (EA-TAM) TO INCORPORATE TWO GREEN FACTORS – ENVIRONMENTAL AWARENESS AND GREEN KNOWLEDGE. THIS PAPER APPLIES STRUCTURAL EQUATION MODELING TECHNIQUES TO ANALYZE DATA FROM 403 RESPONDENTS WHO LIVE, WORK, OR STUDY IN TONGZHOU AND FINDS ALLHYPOTHESIZED CONSTRUCTS SIGNIFICANT. SINCE GREEN KNOWLEDGE IS SIGNIFICANT TO THE ADOPTION OF GREEN FINTECH, THIS PAPER FURTHER DIVIDES THE SAMPLE INTO A HIGH-EDUCATION GROUP (162 RESPONDENTS WITH UNIVERSITY-OR-ABOVE DEGREES) AND A LOW-EDUCATION GROUP (251 RESPONDENTS WITH POST-SECONDARY-ORLOWER DEGREES) TO EVALUATE THE IMPACT OF EDUCATION. ALL THE HYPOTHESIZED FACTORS ARE SIGNIFICANT TO THE HIGH-EDUCATION GROUP,BUT ENVIRONMENTAL AWARENESS AND PERCEIVED USEFULNESS ARE INSIGNIFICANT TO THE LOW- EDUCATION GROUP. HENCE, THE RESULTS PROVIDE EVIDENCE THAT PEOPLE IN THE NEWLY DEVELOPED SMART CITY ADOPT GREEN FINTECH DUE TO THEIR ENVIRONMENTAL SENSITIVITY. THE ADOPTION OF GREEN FINTECH IS MORE ENVIRONMENTALLY SENSITIVE FOR PEOPLE WITH HIGH EDUCATION LEVELS.