THE SOCIAL IMPACT OF MEDIA COMMUNICATION IN LARGE-SCALE SPORTS EVENTS – A CASE STUDY OF THE TOKYO 2020 PARALYMPIC GAMES

ABSTRACT

THIS PROPOSED STUDY LOOKS INTO THE POPULAR TIKTOK APP AND ITS IMPACT ON THE IDENTITY FORMATION AND EXPRESSION OF YOUNG PEOPLE. IT INVESTIGATES HOW TIKTOK ENABLES YOUNG INDIVIDUALS TO CREATE, SHARE, AND CONSUME DIVERSE AND AUTHENTIC CONTENT THAT REFLECTS THEIR INTERESTS, VALUES, AND EXPERIENCES. PEOPLE ON THE APP CAN WORK TOGETHER, TAKE PART IN TRENDS, AND INTERACT WITH OTHERS. ALSO, THE PAPER DIVES INTO HOW TIKTOK GIVES PEOPLE A PLACE TO CHASE THEIR DREAMS AND FIND OUT WHAT OTHER POSSIBILITIES THEIR LIVES COULD HOLD. IT INDICATES HOW TIKTOK CAN HAVE SOME GOOD AND BAD EFFECTS ON YOUNG GENERATIONS IN TERMS OF CULTURE AND PERSONAL DEVELOPMENT. THESE YOUNGSTERS COULD BE THE ONES LEADING IN THE FUTURE. HOWEVER, WE ALSO NEED TO THINK ABOUT THE POSSIBLE DANGERS TIKTOK COULD POSE TO YOUNG PEOPLE. THIS INCLUDES THE CHANCE THAT THEY COME ACROSS SOMETHING DAMAGING, FEEL LIKE THEY HAVE TO LIVE UP TO HARD-TO-REACH STANDARDS, HAVE THEIR PRIVATE INFORMATION LEAKED, OR FALL VICTIM TO SOMEONE WITH BAD INTENTIONS. BECAUSE OF THESE RISKS, IT'S VERY IMPORTANT TO TEACH YOUNGSTERS HOW TO USE TIKTOK IN A WAY THAT'S SAFE AND RESPONSIBLE. THE DISSERTATION HIGHLIGHTS THE NEED FOR RESPONSIBLE USAGE, AWARENESS OF POTENTIAL CHALLENGES, AND THE DEVELOPMENT OF STRATEGIES TO SUPPORT THE SAFE AND HEALTHY ENGAGEMENT OF YOUNG PEOPLE WITH TIKTOK AND SIMILAR PLATFORMS.