HOW DIGITAL TECHNOLOGY CHANGES OUR WAY TO INTERACT WITH OTHERS AT THE WORKPLACE IN MACAU – PRE AND POST-PANDEMIC

ABSTRACT

ARTIFICIAL INTELLIGENCE (AI) IS THE MOST ADVANCED TECHNOLOGY NOWADAYS AND HAS ALREADY BEEN ADOPTED BY THE MEDIA INDUSTRY GLOBALLY. SOME RESEARCH HAS STATED THAT JOURNALISTS USE THESE TECHNOLOGIES TO IMPROVE THEIR WORK. STUDIES FOUND THAT THE EXTENT TO WHICH JOURNALISTS USE THESE TECHNOLOGIES DEPENDS ON THE SIZE OF THEIR ORGANIZATION AND REGIONAL CIRCUMSTANCES. THIS STUDY EXPLORES HOW INTERVIEWED MACAO JOURNALISTS INTEGRATE AI TOOLS INTO THEIR WORK, FOCUSING ON TEXT PROCESSING, TRANSLATION, AND IDEA GENERATION TO IMPROVE EFFICIENCY AND CREATIVITY. IN ADDITION, RESPONDENTS EXPRESSED THAT THERE IS NOT ENOUGH INFORMATION ABOUT AI FOR A SMALL PLACE LIKE MACAO. AND THE PROBLEM OF APPLICATION IN A “THREE PRIMARY WRITTEN LANGUAGES AND FOUR SPOKEN LANGUAGES” ENVIRONMENT. AT THE SAME TIME, RESPONDENTS’ CONCERNS ABOUT AI’S ACCURACY, RELIABILITY, AND IMPACT ON JOURNALISTIC PROFESSIONALISM ARE DISCUSSED, EMPHASIZING THE NEED FOR CREDIBLE AND TRUSTWORTHY AI OUTPUTS. THIS STUDY REVEALS A SIGNIFICANT DIFFERENCE IN AI TOOL ADOPTION BETWEEN CHINESE AND PORTUGUESE RESPONDENTS, WITH THE FORMER GROUP SHOWING A HIGHER INCLINATION TOWARDS USING THESE TECHNOLOGIES. THEREFORE, FURTHER RESEARCH IS SUGGESTED. IN THE ABSENCE OF MEDIA COMPETITION IN MACAO, THE USE OF AI AND ITS KNOWLEDGE IS SPREAD BY JOURNALISTS SHARING IT AMONG DIFFERENT ORGANIZATIONS, AND THERE SEEMS TO BE NO OFFICIAL DECISION ON THE USE OF AI BY MEDIA ORGANIZATIONS IN MACAO