• A CONSIDERATION OF THE DETERMINANTS OF MARKET-ORIENTATION IN CHINA: WITH PARTICULAR REFERENCE TO THE EXPERIENCE OF FOREIGN COMPANIES IN THE PHARMACEUTICAL AND CONSUMER GOODS MARKETS

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ORIGINAL TITLE

A CONSIDERATION OF THE DETERMINANTS OF MARKET-ORIENTATION IN CHINA: WITH PARTICULAR REFERENCE TO THE EXPERIENCE OF FOREIGN COMPANIES IN THE PHARMACEUTICAL AND CONSUMER GOODS MARKETS

AUTHOR (LAST NAME, FIRST NAME)

PERUMAL, MURUGA

DEGREE LEVEL

MASTER

FACULTY / RESEARCH UNIT

FACULTY OF BUSINESS AND LAW

GRADUATE YEAR

1999

LANGUAGE

ENGLISH

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