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CONSULTANTS REPORT: DEVELOP A QUESTIONNAIRE TO TEST INTENTION TO PARTICIPATE IN SWEEPSTAKES: TO ENABLE A LOCAL FMCG COMPANY TO TEST THE MASS MARKET IN MACAU

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Metadata

ORIGINAL TITLE

CONSULTANTS REPORT: DEVELOP A QUESTIONNAIRE TO TEST INTENTION TO PARTICIPATE IN SWEEPSTAKES: TO ENABLE A LOCAL FMCG COMPANY TO TEST THE MASS MARKET IN MACAU

AUTHOR (LAST NAME, FIRST NAME)

CHAN, YEE YEE

DEGREE LEVEL

MASTER

FACULTY / RESEARCH UNIT

FACULTY OF BUSINESS AND LAW

GRADUATE YEAR

2010

LANGUAGE

ENGLISH

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