ABSTRACT

TECHNOLOGY IS AN ESSENTIAL AND VALUABLE TOOL NOWADAYS. NEW TECHNOLOGY AND INNOVATIONS ARE INTRODUCED TO THE PUBLIC DAY BY DAY. METAVERSE WILL BE A NEW TREND, AS THE MACAU GOVERNMENT HAS BEEN TRYING TO PROMOTE THIS TECHNOLOGY SINCE THE COVID-19 PANDEMIC IS STILL HERE. BEFORE THIS TECHNOLOGY GOES DEEPLY TO THE PUBLIC, THIS PAPER ATTEMPTS TO EXAMINE THE CONSUMER’S PERSPECTIVE OF METAVERSE AND UNDERSTAND THE COGNITION OF MACAU PEOPLE ABOUT METAVERSE. AND BRING OUT WHAT FACTORS AND CONDITIONS WILL MAKE THEM ACCEPT THIS TECHNOLOGY. A QUALITATIVE RESEARCH METHOD WILL ADDRESS THE QUESTIONS AND PROBLEM TO UNDERSTAND CONSUMER PERSPECTIVES TOWARDS THIS TECHNOLOGY. ENTREPRENEURS, MANAGERS, AND PROFESSIONALS WILL BE INVITED TO TAKE PART IN THIS RESEARCH. TEN INTERVIEWS WILL BE CARRIED OUT IN THIS RESEARCH FOR DATA ANALYSIS, WHICH MAY PROVIDE A BOARD OVERVIEW OF THIS TECHNOLOGY IN MACAU AND GIVE RECOMMENDATIONS TO LOCAL ENTREPRENEURS. IN CONCLUSION, CONSUMERS THINK IT IS STILL NOT A WELL-DEVELOPED TECHNOLOGY AND IS NOT GLOBALLY USED AT THIS STAGE. IN CONTRAST, IF THIS TECHNOLOGY IS READY-TO-USE, IT WILL BE A HELPFUL ASSISTANT IN THEIR BUSINESSES. THEY EXPECT THE METAVERSE TO BE FULLY DEVELOPED IN TEN OR MORE YEARS