ANALYSIS OF CROSS-CULTURAL CONSUMER PERCEPTION BASED ON MULTIPLE PHYSIOLOGICAL MONITORING TOOLS

ABSTRACT

THIS DISSERTATION PROVIDES AN IN-DEPTH VALUATION ASSESSMENT ON NVIDIA CORPORATION  WHICH IS A LEADING TECHNOLOGY COMPANY KNOWN FOR ITS GPUS, STUDY ITS FINANCIAL RESULTS,  STRATEGIC INITIATIVES BY SWOT ANALYSIS, AND ACCESS ITS MARKET POSITIONING IN  SEMICONDUCTOR INDUSTRY BY USING PESTEL ANALYSIS AND POTER’S FIVE FORCES ANALYSIS. IN  ORDER TO ASCERTAIN THE INTRINSIC VALUE AND ASSESS THE FUTURE PROSPECTS OF NVIDIA, THE STUDY  THEN UTILIZES SEVERAL FINANCIAL MODELS, ENTERPRISE DISCOUNTED CASH FLOW (EDCF),  ADJUSTED PRESENT VALUE (APV) AND DISCOUNTED ECONOMIC PROFIT (DEP). THE STUDY  PRESENTS NVIDIA IS POTENTIALLY OVERVALUED