COMPARATIVE ANALYSIS IN TELEVISION JOURNALISM “TDM (TELEDIFUSÃO DE MACAU, S.A) AND TVS (TELEVISÃO SANTOMENSE)” NEWSCAST CASE STUDIES

ABSTRACT

THIS STUDY EXPLORES THE ATTITUDES OF STUDENTS AT MACAU BAPTIST COLLEGE TOWARD SOCIAL MEDIA USAGE AND ITS INFLUENCE ON THEIR RELATIONSHIPS AND ACADEMIC PERFORMANCE. THE RESEARCH UTILIZED MIXED METHODS TO INCORPORATE FOCUS GROUP DISCUSSIONS, IN-DEPTH INTERVIEWS WITH EIGHT STUDENTS, ELEVEN TEACHERS, AND SEVEN PARENTS, AND AN ONLINE QUESTIONNAIRE ADMINISTERED TO 341 STUDENTS ACROSS ALL COLLEGE LEVELS. FINDINGS REVEAL THAT WECHAT IS THE PRIMARY COMMUNICATION TOOL AMONG COLLEGE MEMBERS, SIGNIFICANTLY FACILITATING RELATIONSHIPS WITHIN THE SCHOOL COMMUNITY. STUDENTS REPORTED SPENDING EXTENSIVE TIME ONLINE, ESPECIALLY DURING HOLIDAYS, WHICH RAISES CONCERNS ABOUT ITS IMPACT ON ACADEMIC PERFORMANCE AND MENTAL WELL-BEING. WHILE MANY STUDENTS ACKNOWLEDGE THE POTENTIAL BENEFITS OF SOCIAL MEDIA FOR LEARNING, THEY ALSO EXPRESS SKEPTICISM REGARDING THE RELIABILITY OF ONLINE INFORMATION AND EXPERIENCE CHALLENGES IN SEEKING HELP DUE TO FEARS OF JUDGMENT. THE STUDY HIGHLIGHTS STUDENTS' MIXED ATTITUDES TOWARD SOCIAL MEDIA, EMPHASIZING THE NEED FOR DIGITAL LITERACY AND GUIDANCE TO NAVIGATE ONLINE INTERACTIONS SAFELY. ULTIMATELY, THIS RESEARCH UNDERSCORES THE IMPORTANCE OF FOSTERING A SUPPORTIVE ENVIRONMENT FOR STUDENTS, ENABLING THEM TO BALANCE THEIR DIGITAL ENGAGEMENTS WITH ACADEMIC RESPONSIBILITIES. RECOMMENDATIONS FOR PARENTS, EDUCATORS, AND POLICYMAKERS INCLUDE: - PROMOTING RESPONSIBLE SOCIAL MEDIA USE. - ENHANCING MEDIA LITERACY EDUCATION. - FACILITATING OPEN COMMUNICATION TO ADDRESS ONLINE CHALLENGES. BY ADDRESSING THESE ASPECTS, STAKEHOLDERS CAN OPTIMIZE THE POSITIVE EFFECTS OF SOCIAL MEDIA WHILE MITIGATING ITS POTENTIAL DRAWBACKS ON STUDENTS' WELL-BEING AND ACADEMIC SUCCESS